Every business deserves a CFO. Most cannot afford one.
We are building the finance tool that gives founder-led businesses the clarity, forecasting, and financial intelligence that used to require a full-time hire.
Based in Europe. Built for European businesses.
Most small businesses make financial decisions without the information they need. Not because the data does not exist. It is all there in their accounting system, their bank, their payment processor. The problem is that pulling it together, interpreting it, and turning it into a forward-looking view takes time and expertise that most founders do not have and cannot justify paying for.
The result is that decisions get made on gut feel, on last month's numbers, on a spreadsheet that was accurate three weeks ago. Cash shortfalls arrive as surprises. Hiring decisions get made without modelling the runway impact. Boards get financial updates that took two days to produce.
A fractional CFO fixes this. But a fractional CFO costs between 2,000 and 8,000 euros a month. That is not accessible to most of the businesses that need them most. FireFi is the answer to that gap.
The principles behind the product
Clarity over complexity
Financial insight should not require a finance degree to interpret. FireFi produces plain-English outputs that a founder can act on without translating.
Proactive over reactive
The most valuable financial tool is one that tells you what is about to happen, not what already did. FireFi leads with the forecast, not the report.
Opinionated by default
We do not surface data and leave you to figure it out. FireFi tells you what it sees, what it means, and what to consider doing about it.
The people building it
We are a small team that has worked across finance, technology, and growth. We built FireFi because we kept seeing the same problem in the businesses around us: founders making consequential decisions without the financial visibility they needed. We decided to fix it.
Where we are headed
We are starting in Europe with a focused set of integrations and a small cohort of early access customers. The goal is not to build another dashboard. It is to build the finance function that founder-led businesses have always needed but never had access to.
FireFi is in early access. Book a 20-minute call with the founding team to talk through your finance setup and hear what we are building. Or join the waitlist and we will be in touch when it is your turn.