Your monthly management report. Written for you.
FireFi generates a plain-English narrative report at the end of every month. Revenue, costs, cash position, what changed, and what to watch. Ready without you lifting a finger.
The report your board, investors, or co-founders need. Produced in seconds, not hours.
For most founder-led businesses, the monthly financial summary is a manual exercise. Someone, usually the founder or a part-time bookkeeper, pulls numbers from the accounting system, pastes them into a template, writes a few lines of commentary, and sends it. It takes anywhere from two hours to two days. It is always late. It is often incomplete.
What comes out the other end is a backwards-looking document: what happened last month, presented as a table. There is no narrative. There is no interpretation. There is nothing that tells a board member or investor what it means or what the business should be paying attention to.
FireFi changes this. The moment a month closes, FireFi generates a complete narrative report: what the numbers were, how they compared to the prior period, what changed and why, and what the business should watch in the weeks ahead.
What your FireFi report includes
The standard FireFi monthly report covers six sections.
Revenue summary
Total revenue for the period, broken down by stream where applicable. Compared to the prior month and prior year equivalent.
Cost analysis
Where money went, organised by category. Highlights any cost that moved significantly month over month.
Cash position
Opening and closing cash, net movement, and a plain-English explanation of the key drivers.
Gross and net margin
Margin performance for the period with a comparison to prior periods. Flagged if margins are compressing.
What changed
A narrative section explaining the most significant movements in the period. Written in plain English, not accountant language.
What to watch
Forward-looking observations based on the current period's data. Slow-paying customers, cost trends, margin pressure, or anything that warrants attention in the coming weeks.
Written for founders, not accountants
The FireFi report does not use EBITDA adjustments, variance tables, or accounting conventions that require a finance background to interpret. It is written in the same plain English that a good fractional CFO would use when briefing a founder after month-end. You read it in five minutes and you know where your business stands.
Every figure traces back to a transaction
Click any number in your FireFi report and see the underlying transactions it is built from. No estimates presented without qualification. No figures you cannot verify. If a number looks wrong, you can trace it immediately.
Share it directly, or use it as a starting point
The FireFi report is formatted to share directly with a board, investors, or a co-founder who is not close to the day-to-day finances. It can also be used as the starting point for a more detailed discussion. Either way, the time you used to spend producing it is now available for something else.
See your report for last month.
FireFi is in early access. Book a 20-minute call with the founding team to talk through your finance setup and hear what we are building. Or join the waitlist and we will be in touch when it is your turn.
Common questions
How is this different from the reports in my accounting software?
Accounting software produces transaction records and summaries. FireFi produces a narrative: a plain-English interpretation of what those numbers mean for your business. The accounting software is the data source. FireFi is the layer that turns that data into insight.
Can I customise what the report includes?
The standard report covers the core financial picture. Customisation options will be available as the product develops. If you have a specific reporting need, raise it on your discovery call.
How long does it take to produce?
The report generates automatically at month-end. There is no manual step required on your side.
Who is the report designed for?
Primarily for the founder or owner-operator who needs a clear monthly financial picture. It is also designed to be shared directly with a board, investors, or a senior co-founder.