Problems caught before you notice them.
FireFi monitors your financial data continuously and surfaces anything that looks wrong, unexpected, or worth your attention. Not a dashboard to check. An alert when it matters.
Most financial surprises are visible in the data days or weeks before they land. FireFi finds them first.
Most founders find out about financial problems when they check the bank account or review last month's P&L. By that point, the problem has already happened. The slow-paying client, the cost that crept up, the margin that compressed without anyone noticing: these are not surprises in retrospect. The signals were there. Nobody was watching.
A finance tool that only shows you the past is not protecting you from anything. It is just documenting what went wrong.
FireFi is different. It monitors your numbers as they come in and flags anything that deviates from what it expects. Not every variance, not noise, but the things that actually matter: unusual outgoings, a customer that has gone quiet, a cost category that is running above pattern, a cash position that is moving in the wrong direction.
What FireFi flags for you
The six categories of signal FireFi surfaces automatically.
Unusual outgoings
A payment that does not match any expected supplier, a cost category that is running significantly above its normal pattern, or a transaction that looks out of place. Flagged automatically, with the source transaction linked.
Late or missing income
A customer who normally pays within 30 days and has not yet paid at 45. A recurring revenue payment that did not land on schedule. FireFi tracks expected inflows against actuals and alerts when something is missing.
Margin shifts
If your gross margin moves significantly between periods, FireFi surfaces it. Not after you build a report, but as the underlying data comes in.
Cash runway changes
If your projected cash position changes materially between forecast runs due to unexpected activity, FireFi flags the change and shows you what drove it.
Duplicate or repeated payments
Payments made twice to the same supplier in a short window, or recurring charges that appear more than expected. Easy to miss, easy to catch if someone is watching.
New or unrecognised vendors
A supplier that has not appeared in your accounts before. Could be legitimate. Could be an error. Worth a look either way.
Intelligent, not noisy
The value of an alert is not how many you get. It is whether you can trust the ones you do get. FireFi is designed to surface things that are genuinely worth your attention, not every variance from a model. It learns what normal looks like for your business and calibrates accordingly. Early access customers help shape what that looks like in practice. Raise anything on your discovery call.
Every alert links to the underlying transaction
When FireFi flags something, it shows you exactly what triggered the alert. The specific transaction, the expected pattern it deviated from, and where to find it in your accounting system. No vague warnings. No alerts you cannot act on immediately.
Anomalies feed directly into your forecast
When FireFi detects something unusual, it does not just alert you. If the anomaly affects your projected cash position, it flows through to your 13-week forecast automatically. You see both the alert and the downstream impact, in one place.
Get notified before it becomes a problem.
FireFi is in early access. Book a 20-minute call with the founding team to talk through your finance setup and hear what we are building. Or join the waitlist and we will be in touch when it is your turn.
Common questions
How does FireFi know what is normal for my business?
FireFi learns from your historical accounting and banking data. The longer it runs, the better calibrated its expectations become. In early access, the team works with each customer to tune detection thresholds for their specific patterns.
Will I get too many alerts?
The goal is signal, not noise. FireFi is designed to flag things that warrant your attention, not every minor variance. If an alert is not useful, that feedback shapes how detection improves.
How quickly does FireFi flag something?
Anomalies are detected as financial data updates. If a payment lands or fails to land, FireFi picks it up and evaluates it against your expected patterns in the same cycle.